{"title":"ALL PRODUCTS","description":null,"products":[{"product_id":"product-001-a-fragrance-called-pch","title":"product 001 - PCH - beachwood + cedar + citrus.","description":"\u003cp\u003e\u003cstrong\u003etop notes\u003c\/strong\u003e  - beachwood + cedar + citrus (masculine)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003escent feel\u003c\/strong\u003e - \u003cmeta charset=\"utf-8\"\u003e\"\u003cmeta charset=\"utf-8\"\u003eblending fresh cedar and beachwood with the warmth of fine tobacco, worn suede, and creamy sandalwood. This is a bold, masculine fragrance that balances rugged earthiness with a smooth, citrus finish.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eperfumer recommendation \u003c\/strong\u003e- for any fragrance including ours, please wait at least 30 seconds for the natural oils to blend into your skin. this will allow you to get a true understanding of the energizing scent. \u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"50 mL","offer_id":45102558478508,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/CopyofUntitled_f617c943-1672-450e-b152-111db027c88f.png?v=1765131471"},{"product_id":"product-002-a-fragrance-called-figueroa","title":"product 002 - FIGUEROA - fig + bergamot essence.","description":"\u003cp\u003e\u003cstrong\u003etop notes\u003c\/strong\u003e  - fig + bergamot essence. (unisex)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003escent feel\u003c\/strong\u003e - \u003cmeta charset=\"utf-8\"\u003e\"this is a smooth, confident blend that pairs the freshness of aromatic vibrance and fig with the richness of musk, and oakmoss. It smells expensive and distinct. It is a mature scent for a man who has outgrown the basic department store brands.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eperfumer recommendation \u003c\/strong\u003e- for any fragrance including ours, please wait at least 30 seconds for the natural oils to blend into your skin. this will allow you to get a true understanding of the energizing scent. \u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"50 mL","offer_id":45109086912684,"sku":null,"price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/CopyofUntitled_4_1dc2870e-be0b-48aa-a1f3-0c5d6c2705bc.png?v=1765134108"},{"product_id":"product-001-product-002-pch-figueroa","title":"(try both and save) PCH + FIGUEROA","description":"\u003cp\u003e\u003cstrong\u003ePCH - top notes\u003c\/strong\u003e  - beachwood + cedar + citrus (masculine)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003escent feel\u003c\/strong\u003e - \u003cmeta charset=\"utf-8\"\u003e\"\u003cmeta charset=\"utf-8\"\u003eblending fresh cedar and beachwood with the warmth of fine tobacco, worn suede, and creamy sandalwood. This is a bold, masculine fragrance that balances rugged earthiness with a smooth, citrus finish.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e________\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFIGUEROA - top notes\u003c\/strong\u003e  - fig + bergamot essence. (unisex)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003escent feel\u003c\/strong\u003e - \u003cmeta charset=\"utf-8\"\u003e\"this is a smooth, confident blend that pairs the freshness of aromatic vibrance and fig with the richness of musk, and oakmoss. It smells expensive and distinct. It is a mature scent for a man who has outgrown the basic department store brands.\"\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003e________\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eperfumer recommendation \u003c\/strong\u003e- for any fragrance including ours, please wait at least 30 seconds for the natural oils to blend into your skin. this will allow you to get a true understanding of the energizing scent. \u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"50 mL + 50 mL","offer_id":45109832024236,"sku":null,"price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/CopyofUntitled_f617c943-1672-450e-b152-111db027c88f.png?v=1765131471"},{"product_id":"the-sheffield-raw-crew-tee-color-shadow","title":"the sheffield; raw crew tee - color shadow","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ewhy we made this...\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003ethis style fucks. it just does. it feels so good to wear all day long. gym, beach, work, pool. take it. the only thing we can say about this is sorry we only have it in 1 color right now. we are making more for you. \u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003ethis garment\u003c\/u\u003e\u003c\/i\u003e\u003c\/b\u003e - Raw hems everywhere. no stitching on the sleeves or bottom hem. sleeves can be rolled up. you actually don't even need big arms to look good in this.the 5\/8 inch neck binding gives a relaxed aesthetic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efit\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - this shirt runs true to size. again, fit depends on what you prefer. zac is wearing a size medium, but he could easily wear a large in this as well.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ezac\u003c\/em\u003e is 5'11 1\/2\" and is 175 pounds. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eother guy\u003c\/em\u003e \u003cem\u003esaid\u003c\/em\u003e - \"i'm 5'10\" 160 pounds, and i preferred a size small for a bit of a tighter fit, but also liked the medium it was just loser and about an inch longer.\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efabric\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - 100% 20\/1 singles cotton. the weight of this cotton is perfection. you will feel the quality of the drape, and the weight immediately when you lift it out of the bag.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003edye process\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - we have created a special dye process that gives the garment a unique look that adds depth and texture. this process we created takes more time and money.\u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"xs \/ shadow","offer_id":47591418003628,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"s \/ shadow","offer_id":46144349438124,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"m \/ shadow","offer_id":46144349470892,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"l \/ shadow","offer_id":46144349503660,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"xl \/ shadow","offer_id":46144349536428,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"xxl \/ shadow","offer_id":46144349569196,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/sizesmall_2.png?v=1776223348"},{"product_id":"the-marino-box-crew-color-shadow","title":"the marino; box crew tee - color shadow","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ewhy we made this...\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eif you are looking for a slightly shorter boxier fit (like i prefer) this is it. this is 2 inches shorter than our classic crew neck. The Marino is a more trendy style that does make you look more jacked and manly. it just does. if you can pull this off buy this over the classic crew neck. or try both. or text us if you have a question 323-309-5003.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003ethis garment\u003c\/u\u003e\u003c\/i\u003e\u003c\/b\u003e - The Marino tee is 2 inches shorter and has boxy fit. this is the best boxy tee on the market. we are not biased. the 5\/8 inch neck binding gives a relaxed aesthetic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efit\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - this shirt runs true to size. again, fit depends on what you prefer. zac is wearing a size medium, but he could easily wear a large in this as well.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ezac\u003c\/em\u003e is 5'11 1\/2\" and is 175 pounds. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eother guy\u003c\/em\u003e \u003cem\u003esaid\u003c\/em\u003e - \"i'm 5'10\" 160 pounds, and i preferred a size small for a bit of a tighter fit, but also liked the medium it was just loser and about an inch longer.\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efabric\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - 100% 20\/1 singles cotton. the weight of this cotton is perfection. you will feel the quality of the drape, and the weight immediately when you lift it out of the bag.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003edye process\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - we have created a special dye process that gives the garment a unique look that adds depth and texture. this process we created takes more time and money.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"xs \/ shadow","offer_id":47591447232684,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"s \/ shadow","offer_id":46144465469612,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"m \/ shadow","offer_id":46144465502380,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"l \/ shadow","offer_id":46144465535148,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"xl \/ shadow","offer_id":46144465567916,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/sizesmall_2_f2e7369a-1f2a-409a-abee-be527f2229b5.png?v=1776226774"},{"product_id":"the-montana-classic-crew-tee-color-shadow","title":"the montana; classic crew tee - color shadow","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ewhy we made this...\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eanother fucking crew neck? no. you'll feel the difference when you unfold it, and hold it up. then you try it on, and you'll understand why we made it. it just makes your feel good. confidence that your everyday tee improves your style, and look.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003ethis garment\u003c\/u\u003e\u003c\/i\u003e\u003c\/b\u003e - The Montana; not too long, not too short. the bottom width is opened as a style feature, and creates a v shape for your body starting at the shoulders. if you are looking for a form fitting shirt this is not it. the 5\/8 inch neck binding gives a relaxed aesthetic.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efit\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - this shirt runs true to size. again, fit depends on what you prefer. zac is wearing a size medium, but he could easily wear a large in this as well.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ezac\u003c\/em\u003e is 5'11 1\/2\" and is 175 pounds. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eother guy\u003c\/em\u003e \u003cem\u003esaid\u003c\/em\u003e - \"i'm 5'10\" 160 pounds, and i preferred a size small for a bit of a tighter fit, but also liked the medium it was just loser and about an inch longer.\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efabric\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - 100% 20\/1 singles cotton. the weight of this cotton is perfection. you will feel the quality of the drape, and the weight immediately when you lift it out of the bag.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003edye process\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - we have created a special dye process that gives the garment a unique look that adds depth and texture. this process we created takes more time and money.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"s \/ shadow","offer_id":46144466583724,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"m \/ shadow","offer_id":46144466616492,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"l \/ shadow","offer_id":46144466649260,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true},{"title":"xl \/ shadow","offer_id":46144466682028,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/sizesmall_3_4fb03183-32ee-4ab3-a88a-fcd2eda44dc0.png?v=1776226964"},{"product_id":"the-elway-drop-shoulder-long-sleeve-crew-color-shadow","title":"the elway; drop shoulder long sleeve crew - color shadow","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003ewhy we made this...\u003c\/i\u003e\u003c\/b\u003e\u003ci\u003ewe\u003c\/i\u003e\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003ecouldn't find a long sleeve that felt different from all the others offered. The Elway is a not-too-basic, basic. this is a unique long sleeve shirt you can wear the shit out of, but it's still a classic. the perfect balance for your weekly go-to. can also be worn under a short sleeve tee or button down.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003e\u003cu\u003ethis garment\u003c\/u\u003e\u003c\/i\u003e\u003c\/b\u003e - this long sleeve crew neck has, a drop shoulder for a more relaxed casual look. the 5\/8 inch neck binding is slightly open which allows for a better drape throughout the entire garment.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efit\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - this shirt runs true to size. again, fit depends on what you prefer. zac is wearing a size medium, but he could easily wear a large in this as well.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ezac\u003c\/em\u003e is 5'11 1\/2\" and is 175 pounds. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eother guy\u003c\/em\u003e \u003cem\u003esaid\u003c\/em\u003e - \"i'm 5'10\" 160 pounds, and i preferred a size small for a bit of a tighter fit, but also liked the medium it was just loser and about an inch longer.\"\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003efabric\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - 100% 20\/1 singles cotton. the weight of this cotton is perfection. you will feel the quality of the drape, and the weight immediately when you lift it out of the bag.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003edye process\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e - we have created a special dye process that gives the garment a unique look that adds depth and texture. this process we created takes more time and money.\u003c\/p\u003e","brand":"novekthebrand.com","offers":[{"title":"xs \/ shadow","offer_id":47591487406252,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"s \/ shadow","offer_id":46144467665068,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"m \/ shadow","offer_id":46144467697836,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"l \/ shadow","offer_id":46144467730604,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"xl \/ shadow","offer_id":46144467763372,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/files\/sizesmall_4_cac6da48-6195-4f8f-9612-d3b882300f9b.png?v=1776227129"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0515\/0166\/2380\/collections\/size_small_5_copy_2.png?v=1791686193","url":"https:\/\/novekthebrand.com\/collections\/all-products.oembed","provider":"novekthebrand.com","version":"1.0","type":"link"}